The Global Cultural Relations initiative aims at reinforcing the role of international cultural relations in the framework of EU foreign policy. It came out of the More Europe - external cultural relations cultural-civil initiative that was launched in 2011 and was composed of a public-private partnership of foundations, civil society networks and national cultural institutes.

Kultura Nova Foundation, alongside Heinrich Böll Stiftung (Germany), is one of the new members of GCR. The empowered initiative will continue to advocate for the development and fostering of inclusive, reciprocal and fair cultural relations through strengthening of international partnerships.